Amazon blocks Phorm adverts scan:

I hadn’t previously bothered to do this, as it seemed to be too early to say how Phorm would turn out and the implementation of the opt-out is so braindead and full of marketing BS that it just made me angry. Yeah, I want to ban all search engines so Phorm doesn’t scan me – right… What about all the other User-Agent strings that robots.txt can handle so nicely ? Oh yes – that’s right: if it was trivial then no-one would let their content be abused in this way.

So email sent: multiple domains and all subdomains thereof requested blocked. See what happens next.